Marketing for Cleaning Businesses
Fill Your
Diary. Stop
Chasing
Clients.
The marketing subscription for cleaning businesses. Website, Google, reviews — all handled. One monthly fee. No contracts. No jargon.
The Problem
Sound Familiar?
Living off Facebook posts
You're relying on Facebook posts and hoping someone picks you. It works — sometimes. But it's not a business, it's a lottery.
Gaps in your diary
A client cancelled and now you've got a gap you can't fill. No enquiries coming in, no system to fall back on.
Bark leads went nowhere
You've paid Bark for leads and got nothing back. Shared with five other cleaners, raced to the bottom on price, and still didn't get the job.
Stuck competing on price
Everyone just wants the cheapest cleaner. You can't compete on quality if no one can find you — so you keep dropping your rates.
Running off a Facebook page
You know you need a proper website but you've been running off a Facebook page since day one. It's holding you back and you know it.
Your reviews are out of date
You've got 3 Google reviews from 2022 and your competitors have 50+. New clients check reviews — and you're invisible.
If any of that sounds familiar, you’re not alone. Most cleaning businesses we talk to say the exact same thing.
The Numbers
What You’re Wasting
vs What You
Could Have
What you’re probably doing now
Bark
shared leads you bid against competitors for
£30–100/mo
Hassle / platform fees
commission on every single booking
20–30%
Random Facebook boosts
no strategy, no targeting, no results
£20–50/mo
Facebook page instead of a website
looks unprofessional, ranks nowhere
£0 trust
Time in community groups
your time is worth money — this wastes it
Hours/week
£100–300+/mo with zero system, zero ownership, and zero consistency.
What you get with Piioneo
Professional website that builds trust before they even call
Google Business Profile optimised and managed monthly
Local SEO so you show up for "cleaner near me"
Review generation that builds your reputation automatically
Content that positions you as the premium choice, not the cheapest
One monthly fee. Everything handled. You own it all.
One monthly fee. Everything handled. Your phone starts ringing.
How It Works
Three Simple Steps
We build your online presence.
Professional website, Google Business Profile, local SEO foundation — all done in the first two weeks. You don't lift a finger.
We keep you visible.
Monthly content, SEO, review management, and targeted ads when needed. Your online presence stays fresh and working while you focus on cleaning.
Your diary fills up.
More enquiries from Google, better quality clients, less time chasing. Regular clients, commercial contracts, and the confidence to charge what you're worth.
Pricing
Choose Your Plan
Starter
£499/month
Perfect for solo cleaners who want to get found online.
- Professional website (free, included)
- Google Business Profile setup + management
- Review generation system
- Monthly snapshot report
Growth
£999/month
Everything you need to grow. The most popular choice.
- Everything in Starter
- 2× monthly SEO blog posts
- Location pages for nearby areas
- Social media templates
- Quarterly strategy call
Scale
£1,499/month
For cleaning businesses ready to win commercial contracts.
- Everything in Growth
- Meta ad campaigns
- Commercial tender support
- LinkedIn optimisation
- Monthly strategy calls
The Next Level
Ready to Win Your First
Commercial Contract?
Most domestic cleaners don’t realise how close they are to landing commercial work. One office cleaning contract at £500/month is worth £6,000 a year — and it’s recurring.
Find Out HowWhat we do to get you there
- Commercial Cleaning page built into your website
- Google Business Profile optimised for commercial search terms
- PDF proposal template for quoting office work
- LinkedIn set up for B2B outreach
- Targeted ads reaching office managers directly
One commercial contract pays for an entire year of your subscription.
Return on Investment
Does It Pay
For Itself?
£4,160
per year from one regular at £80/week
Get just one new regular per month and the subscription pays for itself in weeks
£6,000
per year from one commercial contract at £500/month
One office cleaning contract covers a full year’s subscription on its own
That’s the maths. One new regular domestic client covers the Starter plan within weeks. Win a single commercial contract and the subscription pays for itself all year — with profit on top.
What Clients Say
Real Results.
Real Cleaning
Businesses.
“I went from relying on Facebook groups to getting enquiries from Google every week. The website looks really professional and clients actually comment on it.”
Sarah M.
Domestic Cleaner, Birmingham
“We landed our first office cleaning contract within three months. The commercial page they built and the LinkedIn work made a real difference. Couldn't have done it alone.”
Darren H.
Commercial Cleaning, Coventry
“End of tenancy is competitive — everyone's undercutting everyone. Since Piioneo sorted our Google reviews and SEO, we're getting calls from people who just want us, not the cheapest.”
Lisa T.
End of Tenancy Specialist, Solihull
What We Are
Not An Agency.
Not A Coach.
A Marketing
Subscription.
Not
An Agency
No bloated teams, no inflated retainers, no jargon. You won't be passed to a junior who's never cleaned a house in their life.
But
A marketing partner
One person, doing the work themselves, fully accountable to you.
Not
A Cleaning Coach
We don't teach you marketing, give you templates to do yourself, or charge you to watch webinars.
But
Done for you
We handle every part of your online presence — you don't touch anything.
Not
Bark
No shared leads, no bidding against other cleaners, no paying for enquiries that go nowhere.
But
Leads that come to you
People search "cleaner near me" on Google and they find you — not a directory full of your competitors.
We’re a marketing subscription. One fee. Everything handled. You clean — we make sure people can find you.
Questions
Still have questions?
Book a Free CallFree Sample
Want to See What
Your Business
Could Look Like
Online?
Fill in your details and we’ll put together a free sample homepage for your cleaning business — no obligation, no catch. Just a look at what’s possible.
Ready to Fill
Your Diary?
Join cleaning businesses across the UK who’ve stopped posting in Facebook groups and started getting found on Google.
No contracts. Cancel anytime. Free website included with every plan.